About MATANAND Welfare Foundation
Our Mission
At MATANAND Welfare Foundation, we strive to promote education in underprivileged children, champion social justice & organise health awareness programmes for the public. We envisage a clean, green & sustainable world with a healthy balance of traditional cultural values & modern thinking.
Our Philosophy
The Joy of Motherly Giving" capturies the essence of selfless love, service & care. It emphasises the nurturing and giving nature of a mother that creates a positive impact on communities and families. The eternal bond between a mother and child signifies the true spirit of charitable work for the global good.
Our History
MATANAND inherits an inspiring legacy of motherly giving and positive contribution to society that goes back over a 100 years. Being involved in charitable activities in the fields of children's education, well-being, health and social wellness, MATANAND has been creating great opportunities for the underprivileged and uplifting & empowering communities.
The Family Behind MATANAND
The legacy of the Late Mrs Rukhma Vitthal Masurkar
The Masurkar family is a proud pharmaceutical business family that inherits an inspiring legacy that goes back over a 100 years. The late Mrs Rukhma Vitthal Masurkar was a single mother who lost her husband at a young age, and became a woman pharmaceutical entrepreneur in 1930s rural Karnataka popular (Karwar) known for her home-made skin remedies. In order to support her children and their education she would formulate and then sell her own creams and ointments intended for a range of skin conditions using specific herbs and medicinal plants procured from the forest. Her medicines became a household name in Karwar and surrounding villages. She used the income from these medicines to fund her children's education and for community projects in rural Karnataka.
Taking inspiration from her real-life struggles, entrepreneurial spirit and philanthropic nature, the Masurkar family and their daughters run this foundation today with compassion, a sense of purpose and unbreakable faith. A significant proportion of the profits of their family-run ENTOD Pharmaceuticals goes towards this foundation in addition to other donors.
Our Campaigns & Causes
Kahlil Gibran on "GIVING"
"You give but little when you give of your possessions.
It is when you give of yourself that you truly give.
For what are your possessions but things you keep and guard for fear you may need them tomorrow?
And tomorrow, what shall tomorrow bring to the overprudent dog burying bones in the trackless sand as he follows the pilgrims to the holy city?
And what is fear of need but need itself?
Is not dread of thirst when your well is full, the thirst that is unquenchable?
There are those who give little of the much which they have--and they give it for recognition and their hidden desire makes their gifts unwholesome.
And there are those who have little and give it all.
These are the believers in life and the bounty of life, and their coffer is never empty.
There are those who give with joy, and that joy is their reward.
And there are those who give with pain, and that pain is their baptism.
And there are those who give and know not pain in giving, nor do they seek joy, nor give with mindfulness of virtue;
They give as in yonder valley the myrtle breathes its fragrance into space.
Through the hands of such as these God speaks, and from behind their eyes He smiles upon the earth.
It is well to give when asked, but it is better to give unasked, through understanding;
And to the open-handed the search for one who shall receive is joy greater than giving.
And is there aught you would withhold?
All you have shall some day be given;
Therefore give now, that the season of giving may be yours and not your inheritors'.
You often say, "I would give, but only to the deserving."
The trees in your orchard say not so, nor the flocks in your pasture.
They give that they may live, for to withhold is to perish.
Surely he who is worthy to receive his days and his nights, is worthy of all else from you.
And he who has deserved to drink from the ocean of life deserves to fill his cup from your little stream.
And what desert greater shall there be, than that which lies in the courage and the confidence, nay the charity, of receiving?
And who are you that men should rend their bosom and unveil their pride, that you may see their worth naked and their pride unabashed?
See first that you yourself deserve to be a giver, and an instrument of giving.
For in truth it is life that gives unto life while you, who deem yourself a giver, are but a witness.
And you receivers... and you are all receivers... assume no weight of gratitude, lest you lay a yoke upon yourself and upon him who gives.
Rather rise together with the giver on his gifts as on wings;
For to be overmindful of your debt, is to doubt his generosity who has the freehearted earth for mother, and God for father."
Our Supporters
